Experiences
For a simpler abridged version please see: Resume
January 2023- Present
Inspired by the design thinking process and analytical work done at R/GA, I left the advertising world to pursue strategty on a higher level. Now I work at KPMG Ignition within Strategic Intelligence and Lab Delivery teams, creating frameworks, conducting research, and facilitating client sessions.
Promoted to Senior Associate on December 2024.
Client experience has been concentrated in the following sectors: Government - Public Sector, Health & Life Sciences, and Technology
Publicly available work:
January 2022 - January 2023
I began my media planning journey at R/GA. Their human-centered approach to advertising drew me in and I was intrigued by their design thinking methodologies.
Understanding the landscape came quickly. Notably, when the Account Manager (also my Manager) left the company, I stepped up to lead FILA US. For 10 months, I managed all media planning and purchasing in North America until I departed from R/GA. During this period, I also played a pivotal role in planning and executing the global Hailey Bieber FILA Campaign. I managed logistics and coordinated with over 10 vendors across multiple key cities, both locally and internationally.
Building on my experience in social strategy, I quickly realized that media planning was also just one piece of a much larger puzzle. Eager to make a broader impact, I expanded my role to include strategic initiatives such as developing plan proposals, conducting ethnographic interviews to shape advertising efforts, and facilitating design-thinking workshops to explore innovative ways for R/GA to harness data. This journey sparked a deep passion for human-centered strategy and ultimately inspired me to transition into consulting, where I could further explore the intersection of creativity, strategy, and impact.
June 2021 - December 2021
I left college eager to explore what the world of advertising had in store. My goal at the time was to gain a comprehensive understanding of the psychology behind advertising efforts and how social platforms influence and affect communities.
I found this at Syneos Health and their Graduate Trainee program where I honed my social planning abilities within the Health & Life Sciences space and developed an understanding of the driving forces that create communities. However, the limitations of pure social buying and planning became apparent to me, and I started looking towards how social planning fit within the larger picture.
Ascend - New York Metro Chapter
Co-VP of Student Affairs, January 2025 - Present
Served as the liaison for the Ascend New York Metro Chapter, overseeing coordination, logistics, and event planning for student chapters across the region.
Cyberforce | Q, Marketing and Business Development Intern
August 2020 - December 2020
Wellness Wishes Inc, Marketing and Social Intern
August 2019 - December 2019
Detroit Soccer District, Marketing and Business Development Intern
January 2019 - April 2019
Ed Lewi Associates, Public Relations Intern
October 2019 - June 2017
Capital District YMCA, Public Relations Intern
September 2016 - June 2017
Cornell CICER Market Analyst Intern
June 2016 - August 2016
The City Tutors - Mentor
January 2024 - Present
New York Cares - Recieved 2024 Mayoral Service Award
June 2022 - Present
William K Sanford Library - Senior Volunteer
June 2014 - August 2017
St. Peter's Health Partners
October 2016 -June 2017
Special Olympics - Student Fundraiser
September 2017 - May 2021
University of Michigan - Stephen M. Ross School of Business
(Preferred Admit) May 2021
Bachelor of Business Administration - Concentration in Marketing and Technology Operations
Minors in Entrepreneurship and Sales
Ross Cappo Sales Track Scholar
University Honors 2019-2021
Ross Community Values Committee Student Representative
Organizations:
Asia Business Conference - Marketing Director
Phi Sigma Kappa - Executive Board Member, PR Chair
American Advertising Federation - Member
BBA Marketing Club - Member
Circle K - Member
Yincae Advanced Materials LLC.
Surrounded by entrepreneurship at a young age, I help work and assist my family's business in developing, manufacturing, and supplying of high performance coatings, adhesives, electronic and optoelectronic materials when I get the chance.